-- MySpace’s new look is better for ads (sub. req.): This summer’s MySpace homepage revamp is now more hospitable to brand advertisers, says Pali Research’s Rich Greenfield. So far, Sprint ( NYSE: S ) and Wendy’s have been spurred to take advantage of the cleaner look and feel of the page. The revamp allows MySpace to "reach far beyond the ’social media’ advertising category and to target far larger portal advertising budgets." Greenfield also finds Myspace is pricing Friday homepage ad buys at a premium, as entertainment companies are finding the placement more attractive.
-- Microsoft was June’s number one display advertiser : ComScore ( NSDQ: SCOR ) reports that Microsoft ( NSDQ: MSFT ) was the top display advertiser in June with 5.5 billion display ad views. Microsoft’s rise was tied to a promotional campaign for Windows Live Search, which included ads for the Windows Live Search cashback pro...
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I’m still trying to find some insight as to why the Internet Monk front page only returns drug ads on Google adsense.
Anyone with some insight please contact me. ... more
– AOL Buddy List’s Social Network Expands With AIM Pages, Phoneline
– Beatles Lose UK Trademark Suit Against Apple; Will Appeal
– MTV To Air Online, On-Air Versions Of Some Shows Simultaneously
– Napster.com Could Bring In $50 Million Annual Ad Rev
– Warner Bros To Distribute Movies Using BitTorrent
– C-Span Opts For Google, Reciprocity Over Viral Video Of Colbert
– Verizon Buys Stake in Online Gaming Tech Company; To Launch Mul... more
Terry Semel, CEO of Yahoo,speaking at an event in NYC, said he had turned down an offer from Microsoft to buy a stake in Yahoo’s search business and that discussions about Bill Gates’ software group acquiring the company had not taken place, reports FT.
“[We discussed] search, and Microsoft co-owning some of our search. I will not sell a piece of search — it is like selling your right arm while keeping your left; it does not make any sense.”
On MSFT’s ... more
One of the big talent agencies, William Morris Agency , has formed a digital media group, following in the footsteps of other biggies in the space. The group will work with clients to create opportunities across all digital media content platforms, including VOD, broadband and mobile.
Lewis Henderson, one of the founders of WMA’s corporate consulting division, will be leading the digital media division.
Recently, Starbucks signed on WMA to help scout media opportunities.
... more
The world’s biggest one-sport tournament, the Football World Cup , is about to kick-off in less than a month in Germany, and UK newspaper sites are hearing up for the traffic. The major newspaper websites will be able to take advantage of the victory over Fifa , which last month gave them a free hand to transmit live still pictures from matches.
Telegraph.co.uk with video reports; Guardian.co.uk with four podcasts; Daily Mirror with blogs, forum, live reports etc; Times Online with vi... more
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