Here’s another reason to be excited about the iPhone — mobile advertising startup AdMob is offering iPhone-only ads with a bunch of new interactive features. Vice President of Marketing Jason Spero says the iPhone will showcase how powerful mobile ads can be, and how those ads can take advantage of a user’s “mobiel context,” i.e. the fact that you’re probably looking at the ad while out-and-about, not just sitting at home in front of your computer. At first glance, the iPhone ads look like just another piece of banner advertising. But they include icons that users can select to enable additional interaction. I normally hate any advertising that’s more complicated that a simple banner, but the AdMob features are genuinely useful. The icons are easy to understand, too, so users know exactly what they’re getting into. The new iPhone advertising capabilities include opening the iTunes store, opening the iPhone App Store, streaming audio con...
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Facebook, the popular Palo Alto-based social networking site, can’t stay out of controversy. The latest one may blow over sooner than later.
Today, a Media Week article said Facebook would unveil a new ad feature that sounded pretty far out and gutsy, even for a company that is trying to run a business: A sponsored advertisement on a person’s profile updates (Facebook calls these updates a “news feed”) which, when a person clicked on it, “their entire netwo... more
Podshow, a company that promotes podcasts and finds sponsors for them, has raised $15 million more in a second round of venture capital from its big-name investors, following up on $8.85 million in a first round last summer.
Dan Primack has the scoop.
This is, frankly, surprising, because the business model still hasn’t been proven for this medium. This is a lot of money. There are other players out there, too, like Odeo (funding from Charles River & others) and Podtech ... more
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San Francisco start-up BuzzLogic is trying to help you sort through the blog clutter. If you’re a marketer or PR person, how do you really know who is an influential blogger and who is not?
BuzzLogic just launched at the DEMO conference, and is homing in on this “influencer” question.
The company seeks to define who is shaping specific conversations in blogs with “algorithms” that analyze relationships, based on four criteria:
–overall traffic and... more
FBI investigators want to charge two men for spying in Silicon Valley to benefit China, and they say it is just the tip of a massive effort by the Chinese government to set up front companies to do this sort of thing.
In the latest case, they say Lan Lee, an American citizen, and Yoefei Ge, a Chinese national, stole chip designs and software from their employers NetLogic Microsystems of Mountain View and Taiwan Semiconductor Manufacturing Co. in San Jose, and planned to go into business with t... more
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