Basically anytime I can justify giving Hot Shots and Topper Harley a shout-out, I’m going to take it. Though I missed the AoC 1 bum rush this weekend, I didn’t want to be the only participant not spreading the love to my fellow co-authors or promoting the first book (from which all proceeds were donated to Variety, the Children’s Charity). I’ll be putting some words (and hopefully full sentences) to paper for the second AoC book with subject: Why Don’t People Get It? Specifically, I’ll be writing about "Keeping Secrets in the Age of Conversation." More to come, but until then, here’s the list of contributors to AoC 2 in all its glory... Adam Crowe , Adrian Ho , Aki Spicer , Alex Henault , Amy Jussel , Andrew Odom , Andy Nulman , Andy Sernovitz , Andy Whitlock , Angela Maiers , Ann Handley , Anna Farmery , Armando Alves , Arun Rajagopal , Asi Sharabi , Becky Carroll , Becky McCray , Bernie Scheffler , ...
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Post Date: 2008-05-27 06:10:00
But it’s not all that bad either. There are definitely some things working here—although "working" (as defined by ad/marketing people across the world as number of views on YouTube) remains to be seen as this most recently uploaded version only has about 300 views as of this posting. But taking a more comprehensive "view" of this viral attempt, I appreciate a few things: 1. Solid Timing: With the French Open just starting, tennis and Rafa are top of mind for (a handful o...
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This Is How You Do ViralFrom: elgaffney.blogspot.com
Post Date: 2008-05-23 02:36:00
A few months back Absolut Vodka approached Zach Galifianakis to make an ad for them. He said, yes...as long as he could do whatever he wanted with no restrictions. Then they said (wait for it), yes! There is a reason Absolut approached him in the first place. Likely they felt that his type of humor connected to their target of LDA-25. (That’s a guess, and LDA = Legal Drinking Age for anyone who has not worked with a liquor, spirits, alcohol company.) Sure there were def...
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Comcast is Caring/TwitteringFrom: elgaffney.blogspot.com
Post Date: 2008-05-19 17:32:00
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The NBA Is (Way) Younger than John McCainFrom: elgaffney.blogspot.com
Post Date: 2008-05-16 09:49:00
Between work, jamming to get my Age of Conversation chapter done, running, NBA Playoffs and brainstorming excuses, I’ve had limited time to scour the Internet for things that make you go ha. (Yes, that’s a C&C Music Factory reference.) So, some of these are old and coldplayed out but I hope a complete waste of time in a good way. First, let’s kick it off with some links connected to my excuse. Here’s a little action about declaring for the NBA Draft (via k...
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