I’ve read a number of tech bloggers who are crying in their beer because U.S. Citizens don’t seem to want “broadband” as much as it seems.
Broadband adoption has kept even pace with previous years, but stalled among America’s poor, according to a report released this week.
or some variation is usually the lead paragraph in the story.
I can understand laypeople (like me) using the term “broadband” to mean fast access. But people like ConnectKentucky use the term as the equivalent to DSL. To ConnectKentucky, there are two kinds of access: dial-up and broadband.
In fact, the FCC recently recognized that if the lawmakers listened to ConnectKentucky and Connected Nation, all seems right in the U.S. internet world. Of course, it’s not. The U.S. is woefully behind other industrialized nations when it comes to moving data.
Of course the FCC was using the definitions most favorable to the telecos.
It was using the definitions the global t...
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USA Today’s Open Air Is Pretty Average: For a MagazineFrom: markvanpatten.com
Post Date: 2008-03-08 10:35:14
Is your newspaper producing a slick magazine?
If not, why not?
We are involved in two: From House to Home (FHTH) and Better Health and Living (BHL) both produced by PSA Magazines. Ours have limited local editorial content: but ALL local advertising.
We have produced a couple “magazines” as special sections, but they aren’t regular publications.
Advertisers love them and we think readers do too. After all, it’s a free bonus with their newspaper. We can tell...
more Cuban Says Newspaper Bloggers are Worst Move for Newspaper MarketingFrom: markvanpatten.com
Post Date: 2008-03-11 07:03:10
As usual, Mark Cuban, billionaire owner of the Dallas Mavericks, wrote a thoughtful and well reasoned post on how bloggers are different from MSM. Also he makes another observation which I found interesting.
Newspaper blogging is probably the worst marketing and branding move a newspaper can make. The barriers to entry for bloggers are non existent. There are no editorial standards. There are no accuracy standards. We bloggers can and do write whatever we damn well please. Historically newspaper...
more Wall Street Journal Will Launch MagazineFrom: markvanpatten.com
Post Date: 2008-03-13 12:31:54
Straight from the pixels of one of America’s outstanding journalism reviews, WWD.com (Women’s Wear Daily website), comes the news that the Journal will be showing off a prototype magazine next week.
Days from now, the Journal will take prototypes for its upcoming quarterly glossy on the road, making a pitch to the coveted luxury advertiser resting on two major points: that the demographics of the paper are ripe for luxury marketers, and that new editor Tina Gaudoin possesses ...
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