By Richard Hamilton, special to The Content Wrangler (reprinted with permission)
If you follow the latest trends or have been to a conference recently, you may find the idea of choosing an XML schema puzzling. Isn’t the question really, “How should I customize DITA to do what I want”? While there are many good reasons to choose DITA, it’s not the only schema in town.
The two most popular schemas at the moment are DocBook and DITA, and I’ll use them as examples. There are other choices—S1000D and TEI come to mind—but the chances are good that if you’re not in an industry that mandates a particular schema, you’ll end up using DocBook or DITA. Full disclosure: I’m a long-time DocBook user (this article was authored in DocBook) and a member of the OASIS DocBook Technical Committee. That makes me at least somewhat partisan. I’ll do my best to be even-handed, but you should know where my origins are.
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The Best Global Web Sites (and Why)From: feeds.feedburner.com
Post Date: 2008-03-04 03:20:00
By John Yunger, Byte Level Research
For the past five years, I’ve conducted annual reviews of approximately 200 global websites. The process involves noting the languages used by each site, as well as global navigation strategies and local content.
The Web Globalization Report Card is the result of this work and this article presents a few key findings from the 2008 Report Card, which was recently published.
What Makes a Great Global Site?
While there are always a few exceptions to ...
more The New Recipe for Pharma SuccessFrom: feeds.feedburner.com
Post Date: 2008-03-03 03:28:00
By Paul Wlodarczyk, JustSystems
One look at the numbers reveals the high stakes game that pharmaceutical companies play in their efforts to bring new drugs to market. In the United States, the numbers include:
$800 million to $1 billion—the average cost of moving a new drug through the development process
12 to 15 years—the average time it takes to move a new drug through the development process
Five to eight years—the average time a new drug enjoys patent protection once i...
more Excellent and Consistent Content Development through Agile and ScrumFrom: feeds.feedburner.com
Post Date: 2008-03-01 14:19:00
By Eric Kuhnen, Focal Partners
According to the Conference Board’s CEO Challenge 2007 (published in October 2007), chief executives predict that execution will take precedence over profit or top-line revenue growth. Indeed, excellence in execution and consistent execution of strategy by top management rank first and third, respectively, as greatest concerns. A simple line of logic reasons that what is top-of-mind in a CEO is—and should be—top-of-mind in every perso...
more Variable Data Printing - Delivering Personalized Marketing Campaigns That WorkFrom: feeds.feedburner.com
Post Date: 2008-02-27 09:38:01
By Scott Abel, The Content Wrangler
It’s no mystery. Most marketing campaigns suck. They use old-school methods with new technologies and don’t deliver the results they should. Most often, campaigns fail to perform as well as they should because most marketing folks don’t have the tools they need to properly segment and deliver personalized marketing messages. Nor do they have the time nor resources to create and manage such campaigns efficiently. That is, until now.
To he...
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