I just discovered a new phone service called Tabrio . It claims to provide Skype -like calling rates (ad-supported), without the need for any special headsets or hardware. In fact, this service runs through your existing phone provider - landline and/or mobile. You give Tabrio your callback phone number (via their downloadable application). When you make a call, it first calls you and then it calls the other party. Clever.
What I like about this model is that it does not rely on my internet bandwidth like Vonage and Skype. I’ve had problems with sound quality on both of these services in the past.
So far, Tabrio sounds great.
I call England a fair amount and also send text messages there. The Tabrio site claims that the sms rate from the UK to the UK is $.04.
I received $5 of free service to try it out. On the first day I did some test runs. I made one local call, one domestic text and one international text. According to the websit...
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A Fun Innovation DiagnosticFrom: feeds.feedburner.com
Post Date: 2008-03-03 04:00:11
Innovation can be, and should be, fun. Here is a 16 question “diagnostic tool” I published back in 2001 in my first book, 24/7 Innovation . It may help you assess just how innovative your organization is. It is, admittedly, quite tongue in cheek and not a serious diagnostic. But who knows, you might just learn something. Send this to your colleagues and see if they agree with your answers! International readers: Apologies for the American references and idioms.
1. You overhear two peop...
more New Media MarketingFrom: feeds.feedburner.com
Post Date: 2008-03-07 07:31:01
Last night I attended an event where three presenters shared examples of how “New Media” has become a powerful marketing tool. Here are my three favorites.
The best video series award goes to the “Will It Blend” videos. Done as a viral marketing campaign, Blendtec, a small blender manufacturer, developed dozens of 90 second videos. What do they do? They put random objects, like marbles or glowsticks, in their blender. They are hilarious and they definitely convince y...
more Persuasion and the Presidential PrimariesFrom: feeds.feedburner.com
Post Date: 2008-03-06 10:41:20
Although I rarely write about politics, the current Presidential campaigns are giving us some interesting examples of psychological manipulation.
For example, this morning’s newspaper’s headline was, “(Obama) says Clinton’s attacks paved way for her big night.” It is believed that Hillary’s negative campaign helped her win key states.
Why does mudslinging work? Why do people use it so much?
I believe it is because of two important forces:
People play it safe ...
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