Dark Knight Viral Mania Continues - New Making Of Docs And Official Online Game

If you spend any amount of time online and around movie news you’ll know just how extensive the viral campaign for The Dark Knight has been. Dozens of official mini-sites have sprung covering everything from Harvey Dent running for office to the daily Gotham paper. There have been numerous ‘treasure hunts’ leading to promotional material and each mini-site has gone through a ‘life cycle’ which normally ends with it being defaced by the Joker. How much difference has it all made to anticipation for The Dark Knight? Could it have raised interest where there was none? It’s impossible to know. The saying goes with marketing that you always waste half your money, you’re just never sure which half. And so on the eve of the movie’s opening we have 6 new making of videos here, including a retrospective on Batman Begins. They are well worth a watch. And the official online game has just launched here. It’s a piece of old skool fun and a good...