I recently came across this Dermitage facial rejuvenation and wrinkle reduction product. Ever since I was a young boy I have seen products being advertised that claim to reduce wrinkles. I can also recall my Grandmother applying these products, her wrinkles were never reduced, but she did smell like an old woman with wrinkle cream (I love you Grandmother!). Below are a screen shot of the banner and website I came across:
We can learn a great deal, from a marketing perspective, from the two pieces above. Firstly, the banner is a great marketing piece because it is shocking, interactive, and has a strong call to action. Secondly, the website is easy to navigate, has testimonials (it should have video testimonials) and immediately places a call to action on the top getting users to fill out their information. I assume that Dermitage is not advertising this product on a CPM basis, rather; a performance basis and giving the network a $20 - $40 CPA for ev...
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US Marine killing puppy video - Classic example of viral videos and negative public relationsFrom: bannerblindness.com
Post Date: 2008-03-04 02:42:50
YouTube has drastically changed the way that the US Military has had to deal with public relations. Soldiers love to film combat and their activities - there is a saying in the military: “Joe always has a camera on him.” When inspecting a dead enemy soldier - or even a US soldier - you regularly find a camera, and its a piece of intelligence. In this case, US Marines murdering a puppy and filming it is going to cause serious PR and brand recognition damage to the US Marine Cor...
more Microsoft AdCenter - SES December 2007 - Discusses latest PPC keyword expansion toolFrom: bannerblindness.com
Post Date: 2008-03-04 00:50:25
It has taken me forever to edit and post this video to YouTube. I hope you can learn more about PPC marketing on AdCenter with it. Microsoft introduced a new KW expansion tool that will basically generate insanely huge keyword lists - but I would debate the quality of these keyword lists. The results of one of their searches for “cars” didn’t seem relevant. Most PPC marketers will agree that though the volume on MSN and Live.com are a lot less than Google Adwords; it ...
more Ask.com returning to Ask Jeeves - too little too late?From: bannerblindness.com
Post Date: 2008-03-05 00:31:10
Ask.com receives 1-4% of US search traffic and is finding it impossible to increase that number. Chances are, Ask.com will never be able to increase that number to a reasonable rate. So what is Ask.com doing to possibly increase those numbers? Not a whole lot: they are firing 40 non-producing employees and “focusing on married women looking to manage their lives.” I could care less what Ask.com does to increase their traffic and revenue numbers - because I don’t ...
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