One of the biggest benefits of being a copywriter is I get to learn while I earn. I learn something new from every single client I work with. This was especially true when I recently wrote a sales letter for Ed Oakley.
Ed is the co-author of two books: Enlightened Leadership and Leadership Made Simple. As part of my research, I began reading the latter of the two. Then, on page 27, I came across a “gold nugget” of insight.
Nothing redirects people’s thinking better than a well-phrased question.
This really struck a chord with me because of a few “coincidences” that all happened around the same time.
For one, I started using questions as post titles on my blog. Based on Alex King’s Popularity Contest plug-in, I’m able to see which posts are most popular. Currently, on this blog, my post titled “Eight Months to Write a Letter?” has been the most popular.
On another blog, the most popular post was a blog carnival I hosted &#...
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This May Surprise You, But…From: ryanhealy.com
Post Date: 2008-01-18 12:52:53
Since January 7, 2008, exactly 561 people have already read the letter I referenced in my previous post . It’s generated quite a bit of feedback. Here’s a sample (I’ve used initials of names only since I did not ask permission to publish these comments)…
“I want to thank you for putting together such a phenomenal letter. […] Would you be okay with me providing the info and link to others to read your letter? I would think yes, but wanted to be resp...
more Eight Months to Write a Letter?From: ryanhealy.com
Post Date: 2008-01-18 09:15:23
On May 17, 2007, I began writing a “sales” letter. I’ve only recently completed it. Let me tell you a few things about this letter…
It doesn’t sell a product.
It doesn’t sell a service.
I wasn’t paid to write the letter.
I don’t plan to ever earn anything from the letter.
The letter will not be used for profit of any kind.
Despite all this, I would say that this letter has been the most difficult letter I’ve ever written. It has been e...
more The Copywriting Grab BagFrom: ryanhealy.com
Post Date: 2008-01-17 10:43:25
Ben Settle is an amazing copywriter. Which is why you should know he’s offering a 24-hour special on his new book called The Copywriting Grab Bag. This is not a digital product, it is an actual physical book that will be mailed to you. Until tomorrow morning, you can get the book for only $19.95 plus shipping. After that, the price goes up to $49.95. Complete details are posted here…
==> Ben Settle’s Copywriting Grab Bag
-Ryan M. Healy ...
more Please Ignore Armand MorinFrom: ryanhealy.com
Post Date: 2008-01-17 07:19:36
In these sometimes confusing days of doing business online, I must advise you to please ignore Armand Morin . The man clearly knows what he’s talking about, which makes him more dangerous still. He might actually inspire you to implement strategies and techniques that work. And that would be dangerous to your comfort as well as your bank account.
Armand claims his business now generates over eight figures a year. In case you don’t know what eight figures looks like, it looks like...
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