Do Seasoned Direct Marketers Bring Anything to Online Marketing? (://URLFAN)

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Do Seasoned Direct Marketers Bring Anything to Online Marketing?

Post Date: Aug 28, 2008 8:31 a.m.
Ranked website: dmcgblog.com (Not Ranked Yet)

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Here are some wise words from an unnamed direct marketer as a response to one of Bob Bly’s posts dealing with whether "old school" direct marketers know how to use direct marketing techniques successfully online. “I don’t believe that ‘old school Direct Response’ has lost touch with the new world. It’s the other way around.” Many younger marketers today cut their teeth on new media without the benefit of the rigorous testing that defined best practices for direct marketers. What impact will our direct marketing ideas have on these individuals when it comes to leveraging social media, twitter or even spam weary email environments? Direct marketers will impact the effectiveness of online marketing only when the technologists and general marketers begin to understand the DM skill set. I believe direct marketing skills take years of testing and hands on experience to learn. I also believe that such knowledge transcends the medium used. Media expertise does...

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