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Do You Want To Belong to a Social Network Inside a Media Property?

Post Date: Sep 24, 2008 3:09 a.m.
Ranked website: johnbell.typepad.com (Ranks #23900 of 2,815,144)

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I love Sugar . I love Fast Company , the magazine. I read FC more often. Both are great media companies for different reasons. Sugar has developed a broad network of different web properties delivering content from celebrity to fashion. They have always been a digital brand. Fast Company has always been a great magazine and is one of main 3 business reads. Sugar just launched OnSugar - a simple blogging platform within their network that allows anyone who wants to to establish a blog. Fast Company has had similar functionality for a while now wrapped inside an overly complex social network model complete with profiles. For these media properties the benefits are clear: Create a bond between "reader" and the property that keeps us coming back routinely and becoming word fo mouth ambassadors for the brand Build in a content creation mechanism that is scaleable because the content comes from "volunteers" aka site members It begs the question of what the bene...

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sugarinc.com
fastcompany.com
whatis.onsugar.com
teamsugar.com

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