Advertising network Glam is putting an end to at least some of its guaranteed payments to publishers, just a month after raising an $85 million round of financing.
Scott Swanson, Glam’s GM and Vice President, told publishers in an email (full text below) that “house ads” that were served for unsold inventory were being discontinued as of March 25, except to fulfill “minimum commitments that Glam has contractually agreed to.”
The email says the change was made to give publishers “more choice when it comes to how you use your unsold inventory.” But according to one large publisher partner to Glam, this is actually nothing more than a way for Glam to dramatically cut payments to partners. He said “While they’re spinning this as positive news, it sucks for publishers. Publishers were previously guaranteed $3 - $5 CPMs for house ads. By no longer running any house ads, that revenue dies. And, given Glam’s fill r...
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Kwanzoo , a new startup launching today, is looking to help increase your advertising revenue by embedding your ads in small quizzes. The site features a bank of over 50,000 questions spanning categories that include video games, sports, and movies. Users can try out the questions at the site’s homepage , but CEO Mani Iyer says that the company’s primary goal is to create interactive ad units. The startup has already established partnerships with large clients including M... more
Glam, a site publisher and ad network serving many food blogs out there (full list here ), is going to further delay payments that it owes to partner publishers, by up to four months. Valleywag is downbeat :
A well-capitalized ad broker would be able to pay its publishers promptly; it’s part of the reason why such middlemen take a big cut of advertisers’ payments. The only sensible reason why Glam can’t pay Web publishers promptly is because it no longer has the capital to... more
Internationale Weihnachtskampagne mit Glam Media für die neue Winterkollektion
Swarovski, der weltweit führende Hersteller von geschliffenen Kristallen, setzt für seine diesjährige Weihnachtskollektion eine internationale Werbekampagne mit Glam Media US , UK und Deutschland um. Glams Online-Media-Netzwerk bündelt weltweit über 600 eigenständige Qualitäts-Webseiten und Blogs rund um die Themen Fashion, Lifestyle, Beauty und Shopping. Mit diesem Konzept der „distributed media“ ö... more
Yahoo, in the midst of a fight to remain independent, is granting “golden handcuff” stock options to key employees. The stock options are given to “key contributors” among the rank and file - senior executives are not eligible.
These stock option grants are on top of the previously announced changes to Yahoo’s severance plans. That provided for accelerated vesting of employee stock options and severance pay following a change in control (an acquisition b... more
As we noted two days ago , Google is taking its home page black in support of Earth Hour .
We criticized Google when we first posted about this because, it turns out, black web pages actually may use more power than white ones (based on a study that Google itself cited last year). So Google is, ironically, causing people who visit their site to use more power to celebrate Earth Hour than they would on a normal day.
Google changed its message to users to note the disparity ... more
FriendFeed released their API just a few days ago, but third party developers are already scrambling to build on top of the service.
We just heard that Howard Baines will be releasing an Adobe AIR application for FriendFeed in the next week or so. So far all we have is the screen shot and a confirmation from Baines that his team is working on it. The application will be called Alert Thingy (I assume the site will be here ).
If this is anything like Twhirl , an AIR applicat... more
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