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How Olympics Branding Is Shaping China

Post Date: Aug 11, 2008 5:47 a.m.
Ranked website: feeds.harvardbusiness.org ()

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The Olympics have long been seen as China’s global coming out party. But the event is more than that: The Olympic Games will change China forever. In preparing for the Games, the Chinese have had to embrace Western standards to meet the promises made to the International Olympic Committee. Many factories have now been shuttered to reduce pollution and improve air quality in the run-up to the Opening Ceremony. Legions of Chinese soldiers have been enlisted to clear algae infestations from coastal waters where yachting races are to be held. Beijing taxi drivers have been ordered not to spit in deference to visiting tourists. The deadline of the Games gave government officials an event to forcibly accelerate the modernization of Chinese society. World class architectural design and construction standards have guided the building of Olympic venues. Airports, highways and other infrastructure have been upgraded not only in Beijing but in all the cities where Olympic e...

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Websites mentioned in article
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nytimes.com
inhabitat.com
results.beijing2008.cn
discussionleader.hbsp.com

Buzz Words mentioned in article:

Chinese Consumers
The Chinese
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