On December 13, ad agency Arnold announced the start of “a viral video series which gives the agency’s perspective on current trends, happenings and important issues in the world of advertising.” They call it Arnold On.
It amuses me that they’re calling it a “viral video series.” A viral video is one that is passed along from user to user (usually because it’s funny or really cool). However, it’s immediately apparent how un-viral the Arnold On videos are, without any regard to the content. There is no “send to a friend” or “forward” functionality. You can’t embed the video on your blog or profile page (not that I imagine the demand to do so is high). Users are instead asked to keeping coming back for updates, which for now involves going to www.arnoldworldwide.com and finding Arnold On under the Our Agency section of the nav. Sure… that’s likely to get tons of repeat traffic.
What should they do with Arnold On? For starters, tur...
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Not Dead YetFrom: digtrends.com
Post Date: 2007-12-11 11:41:35
Since July I’ve been tracking the top 20 websites in the UK and US via Hitwise . It’s always nice to have some stats in your back pocket when a client asks you what the top social networking sites are. Today, I’m going to hone in on MySpace and Facebook – partially because my beloved coworker, Yianni keeps telling me MySpace is dead.
Let’s start with the US.
In July, MySpace was the #1 ranked site with 6.33% of the market share. Flash forward to November, and MySpace is now r...
more Inside Facebook Pages with EcoGeekFrom: digtrends.com
Post Date: 2007-12-11 11:24:27
Over the weekend I had the pleasure of helping Hank Green, founder of EcoGeek.org , put together a Facebook Page for his blog. This was a good learning experience because I got to see the inner workings of the new Facebook Pages. Pages allow for the creation of branded communities within the Facebook network. It is a good tactic for marketers because it effectively leverages the network by combining groups, causes, and people’s interest under one branded experience.
Click on each imag...
more The Great CEO Debate – To Blog or not to Blog?From: digtrends.com
Post Date: 2007-10-25 07:16:41
Over the course of the last couple of weeks, there has been some discussion as to whether or not CEO’s should blog ( including ours ). For the most part, people seem to be falling on one side or the other. Here at DIG, from the top down, we know that this is not a black and white issue and that recognizing the shades of gray will lead to the appropriate answer on a case by case basis.
Not everyone should be a blogger, or can be for that matter. Sure, the technology exists to allo...
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