Courtesy of Jason Calacanis (by way of SAI) , an extended screed on how to succeed via PR. It’s an entertaining read; go check it out. One nugget: My philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don’t need a PR firm, you don’t need an in-house PR person and you don’t need to spend ANY money to get amazing PR. You don’t need to be connected, and you don’t need to be a "name brand." Today, many bloggers lament how much press folks like Kevin Rose and Robert Scoble get. They say that they get too much attention and that they got this attention too quickly and without earning it. Some of his suggestions are common sense, some make perfect sense for him and zero sense for someone else. As I was reading it I was laughing -- his next email post will no doubt contain his secrets for becoming a supermodel, and number one will be "be 6’2 and naturally thin with great bone st...
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End of the Embargo?From: glasshouse.waggeneredstrom.com
Post Date: 2006-12-15 14:12:50
Fascinating post via Valleywag on the future of the embargo. Using the Google charity stock news as an example, Valleywag posits that we are about to see the end of the embargo. Googlewatch got the scoop and it sort of embarrassed the whole group by showing how they followed the rules. Having gone through a number of embargoes, good and bad, over the years, part of me says "good riddance!" And, in fact, we are working to reduce the use of the tool, simply because it can add comp...
more Media Evolution/Revolution - Chris Anderson’s public musingsFrom: glasshouse.waggeneredstrom.com
Post Date: 2006-12-13 14:54:42
Chris Anderson at Wired is doing a good job of thinking through what is next for magazines in general and Wired in particular, and is sharing some of this thinking via his blog. It’s good stuff. Of course, there is no one silver bullet to cure what ails the media universe, but the cocktail he throws out has enough that might help. His six tactics: 1) Show who we are . 2) Show what we’re working on . 3) " Process as Content "*. 4) Privileg...
more Press Credibility Takes A HitFrom: glasshouse.waggeneredstrom.com
Post Date: 2006-12-13 14:07:18
I’ve been reading with great interest the catastrophic demise of iTunes sales. It’s popped up in several news site and has been much blogged about. Good thing Forrester has this good blog post that puts it all into context. Look, the press isn’t perfect, and they can play telephone tag with the best of them. :) As my scientist bro always says -- look at the source data. In this case, the source data didn’t support the hype!
email digg delicious...
more Second Life Hype UnmaskedFrom: glasshouse.waggeneredstrom.com
Post Date: 2006-12-13 06:58:38
Clay Shirky does a great job of digging in and getting into the reality of the virtual worlds. The sound you hear is the "pop" of a virtual bubble -- not to say that we won’t wake tomorrow to more glowing press coverage of SL, but that we’ll be able to look at in a more nuanced way. Clay totally demolishes the press hype on SL in a very cogent way. He makes three key points: 1. Tech reporters have no institutional memory 2. Virtual Reality is conceptually simple 3. T...
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