For most of us, job security and the possibility of spending our entire career at the same company are things of the past. Now we have to manage our careers in a different way. To sell their goods and services, most companies have a marketing department that handles everything from brand strategies and packaging to prices, slogans and advertising. Individuals, meanwhile, sell their skills on the job market through résumés and professional references. However, this is no longer enough.
The goal of this article is to help you shape the way you market yourself to advance your professional career. It’s about thinking like a marketing specialist to build your Personal Brand. The concept of “Personal Branding,” devised primarily by Peter Montoya and William Arruda, has been well developed in the United States for the past 10 years.
I. What is Personal Branding?
Whether you’re an employee, consultant or entrepreneur, you have a public image as important as that of any bu...
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Related archived posts
The Road to Me 2.0: Presentation at MIT and Book Cover Revealed!From: personalbrandingblog.wordpress.com
Post Date: 2008-11-04 05:05:31
I’ve been thinking about when to start promoting my book, and let’s face it, I already have. The one big detail I haven’t revealed is the cover or the structure of the book. The official title of my book is called “ Me 2.0: Build a Powerful Brand to Achieve Career Success .” I’ve spoke about how I got my book deal and how fate has led to me write this book . I’ve also mentioned the idea behind the title “Me 2.0,” why I decid...
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What Are Your Top Personal Brand Attributes?From: networking-the.info
Post Date: 2008-11-05 00:35:26
This is an interesting exercise to get you closer to uncovering your unique promise of value, or personal brand. Dan Schawbel, a personal branding expert, challenges us to do a little digging in his post, Can You List Your Personal Brand Attributes?
Here is the original post:
What Are Your Top Personal Brand Attributes? ...
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Personal Branding ExperimentFrom: barnabasnotes.wordpress.com
Post Date: 2008-10-31 08:24:19
Another video post because it’s shorter than typing and I can’t misspell anything.
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Personal BrandingFrom: profesion.es
Post Date: 2008-11-05 21:00:16
Un blog, como éste de la empresa de publicidad online Coguan, es una manera de potenciar la marca personal
Personal Branding es marketing, pero en vez de ser aplicado a un producto, se aplica a las personas. Es la forma de vender tu imagen. Se llama también desarrollo de marca personal.
¿Qué es realmente Personal Branding?
Es un concepto que surgió en 1997 con Tom Peters, que publicó las “50 claves para hacer de usted una marca”. Es un concepto bastante reciente. Pero e...
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Reputation and Personal BrandingFrom: altitudebranding.com
Post Date: 2008-11-06 06:14:18
My friend Geoff Livingston has penned what I think is a brilliant post today about personal branding. He rails against the fact that people are using “personal branding” as a substitute for contributing value to the business community.
There’s a big difference - albeit semantically a subtle one - between reputation and personal branding. To me, the former is substantive and earned based on your valuable contributions to business. And it comes only after you’ve added s...
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More posts from online-reputation.axiopole.info
Personal identity vs. Professional reputationFrom: online-reputation.axiopole.info
Post Date: 2008-07-27 07:10:17
It is important to protect your personal identity and to promote your professional reputation on the Internet.
I. Why should you protect your personal identity?
Your personal identity isn’t just made up of your first and last names. It also involves the following information:
- Mailing address
- Date of birth
- Personal telephone number
- Personal email address
- IDs / Passwords
- Social security numbers
- Maiden name
- Tax ID
- Driver’s license number
- Credit card...
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Tools to build and manage your reference network (3/3)From: online-reputation.axiopole.info
Post Date: 2008-07-26 11:00:52
Post 1/3: How to manage your professional reputation
Post 2/3: Building your Reference Network
Post 3/3: Tools to build and manage your reference network
Your read post 3/3. The 2 previous posts dealt with several concepts:
- professional references
- social references
- recommendations
- contacts network
- reference network
- sphere of trust or context of trust
If you don’t feel like reading or rereading these previous posts, here’s a summary...
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Building your Reference Network (2/3)From: online-reputation.axiopole.info
Post Date: 2008-07-20 07:44:35
Post 1/3: How to manage your professional reputation
Post 2/3: Building your Reference Network
Post 3/3: Tools to build and manage your reference network
As I wrote at the end of my last post, your professional references are an asset not only in any job search but, most of all, in your career as a whole.
I hope that this post will help you become aware of the need for and usefulness of taking your disparate references and turning them into a true network: a Reference Network.
A R...
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