Recently, Bob Bly had a post commenting how one marketer had said the optimal price was so high that your customers complained.
I’d been wondering what to raise the price of my course to and commented on the article. Evidently Fred Gleeck has a model that info products should be worth 10X what the price is. That next question is how to determine the value.
If you have a product like Glypius or MuVar, the value comes as a return on your investment in your own business. You pay 300 Euros and make way more than that in increased conversions.
The example Bob gave in his reply comment was:
Louis: in the case of an information product, the marketer must explicitly make the case for the value he claims in the copy. For instance, let’s say you are selling an e-book of forms for consultants. To pay a lawyer or expert to create each form would cost the prospect at least $200 per form, and there are 50 forms in the book. Therefore, buying the collection of ready-made forms can...
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Is NLP Manipulative?From: louisrburns.com
Post Date: 2008-05-30 07:02:17
Since I didn’t take the practitioner courses, I’ve been learning NLP on my own.
I realized that I could benefit from being able to practice NLP in persuading people in person as well so I joined a couple of local Meetup groups. One is a hypnosis group and the other is an NLP group. I’ve also considered starting a Toastmasters club based on learning NLP in any and all contexts.
In talking to people about NLP, I’m faced with the difficult issue of trying to explain N...
more Modeling CustomersFrom: louisrburns.com
Post Date: 2008-05-22 07:33:40
At Harlan’s NLP Copywriting II seminar (I didn’t attend), he said he was going to teach people to model their audience.
He also said he’d modeled someone without their knowledge.
The notes of that modeling are here:
http://www.experiential-dynamics.org/models/tkilstein.htm
http://www.experiential-dynamics.org/models/kilstein.htm
Recently, Steve Bauer posted on what’s required to model people . He said you can’t model people you’ve never...
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