OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, next to San Jose.
At the top of the list is Angie Hicks , “the Angie” from Angie’s List , and Rodney Rice from ServiceMagic . They’ll tell it all during one-on-one interviews.
More excitement is to be found on a Financial panel with Kara Nortman from IAC ; and the “Transition to the Internet” sessions with Kevin Cuddihy from Comcast ; Larry Olevitch from NBC Local ; Lem Lloyd from The Yahoo! Newspaper Consortium; and Meredith Papp from Google’s Traditional Media team.
For some people, Interactive Local Media is all about the ad nets. If that’s the case, we have three of the leaders in the vertical and local space: Russ Fradin from Cox’s Adify ; Shawn Riegsecker from Centro ; and Jason Tafler from Gannett’s PointRoll.
And we’ll have plenty ...
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Two real success stories in the home services category shared the stage this afternoon on the “Home Services Visionaries” panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation of credible consumer reviews.
Angie Hicks, CMO and co-founder of Angie’s List , described how she has built a successful business based on charging consumers for access to small businesses that have been rigorously peer r... more
Probably not, but I am hoping that local media is starting to break away from PR interviews and ask the tough questions that even the big stations are afraid to ask:
http://www.youtube.com/watch?v=7ZT1y1io4vA
I am guessing there is a inferiority complex amongst smaller stations that keep them in the position of eating the crumbs from the table. But I ask, how many local TV stations can a campaign ban? I hope we see some more of these in the next week. ... more
John Klues, the managing director of Publicis digital arm, Vivaki
Speaking this afternoon at the Web 2.0 Summit , John Klues, the Publicis digital chief broke with his peers in the advertising agency world with some bold comments on the future of his industry, like “television is just an application on the Internet”.
First off, Klues who’s seeing more advertising money shifting to the online world, predicted that in 3 to 5 years, marketers will buy TV ads just... more
Kara Nortman of IAC speaking at ILM 08 provided both a dose of reality as well a glimmer of hope of where media companies in the local marketplace are headed. Kara’s view of what is working well include sites that are building great organic traffic rather than relying on paid traffic, offer a unique distribution strategy at a cost efficient price point and offering some level of a self-serve model to attract those customers who cannot be affordably reached on the local level.
When tal... more
While other media companies stave off bill collectors and even bankruptcy, Gannett is taking advantage of its cash reserves to buy larger shares of the local ecosystem. The newspaper and broadcast company, which purchased remaining shares in ShopLocal from Tribune a couple of months ago, has now bought a controlling interest in CareerBuilder .
Gannett paid Tribune, its former co-equal in the site, $135 million for 10 percent of the company. It now has 50.8 percent, while Tribune holds... more
It has been over 90 days since former Yellowpages.com President Charles Stubbs took the helm at Primedia , the publisher of apartmentguide , rentals.com , newhomeguide.com and DistribuTech . We’ve followed Stubbs for a long time, and have naturally been curious about his game plan. Primedia, after all, has been challenged, as have other “shopper” companies, by the transition to the Internet, and the tough climate in real estate (and autos, which it recently exited). ... more
LiveDeal , which has been aggressively pushing a joint classifieds and directory platform since its merger with YP.com last year, is moving in new directions with the arrival of new president and CEO Mike Englehart. He replaced former YP.com head Dan Coury at the end of May.
Englehart, a longtime Silicon Valley publishing figure, previously served as CEO of Inman News and Zinio Systems. Company Chair and founder Rajesh Navar stays in place.
Englehart inherits a challenging situat... more
Kelsey’s Directional Media Strategies is next week in Atlanta, and there is going to be a lot of coverage here, and even more on The Kelsey Blog .
My own role is to interview Sonia Survanshi McFarland, the Google vet who recently became Yelp’s head of business development. I’m also moderating a really good vertical panel, with Tom Bates from Cox’s Kudzu ; John Busby from Marchex ; and one of the most interesting people in our space, Joel Toledano from Kril... more
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