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LAW FIRM MARKETING

Post Date: Mar 31, 2008 9:00 p.m.
Ranked website: curacao-law.com (Not Ranked Yet)

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It is not about size In many cases and for many clients, the size of a law firm is not of much importance. What is important may differ from client to client, however the following more or less general concepts will undoubtedly play a role: the attitude of the professional, the quality of the services provided, timely response, personal attention, the ability to stand in the client’s shoes, creativity and pricing. Law firm marketing should therefore focus on the clients and not on the firm itself. Many law firms put too much emphasis on their size, the number of offices and the huge building they occupy, their international networks and their success stories. I have not really done any research into this, but I would be surprised if there are any law firms who mention and discuss their failures or cases lost, on their website. It also seems somewhat silly to call oneself ‘dedicated’, because isn’t that what being a professional is all about? And if a law firm claims th...

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