Makeover: Let’s Make McCain More Like Bush

So, I have a great idea: With four months until Election Day, and four months since Sen. McCain secured his party’s nomination, the Arizona senator is relaunching his campaign. Trailing Democrat Barack Obama in the polls and dogged by the dismal approval ratings for the administration of George W. Bush, the campaign rearranged its staff last week. The primary reason: to sharpen its messages. Trailing in the polls? Who knew? Anyway, since McCain is such a terrible campaigner who can’t read a teleprompter, and since McCain’s biggest liability is comparison to Bush, why don’t we make him more scripted, and take away the thing that his supporters purport to like about him: his spontaneity? So the campaign will try to find ways to better manage what comes out of these sessions. Aides say they will push Sen. McCain for tighter delivery and to contain diversions -- if not completely eliminate them. One senior adviser said the message will be executed "crispl...