This piece of clear thinking from Marc Andreessen is currently making the rounds fueled by its own naked good sense and links from the kind of entrepreneurial new media successes (Instapundit, Kausfiles) the article’s ideas foreshadow.
Depending on their industry, I’m sure others here at the narrowest tip of the long tail — who like me are also chatting it up — are saying, “substitute ‘architecture’ for ‘Hollywood’ … or ‘brokerages’ for ’studios’ … or ‘gallery owners’ for ‘distributors’ …”
For those of us in the business of creating, launching, and advancing new magazines, I’d simply say, imagine your role in this major motion picture. Indeed write yourself a star turn. After all, it’s your screenplay, your production, your magazine — you are up in one — and it’s coming soon to a publisher near you.
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“What would The Jewish Week do?”From: ideasincirculation.com
Post Date: 2007-12-25 16:09:22
PROOF BOOK
Just as The Wall Street Journal serves as a subscription marketing model to the world of business publishing, The Jewish Week plays that role for many regional Jewish publishers across the nation who look to New York to see how the leading newspaper for America’s largest Jewish community manages it’s circulation.
I have been blessed, so to speak, to create many of The Jewish Week’s promotions over the past several years under the direction of the Assoc...
more “Good direction doesn’t stifle creativity, it stimulates it.”From: ideasincirculation.com
Post Date: 2007-12-11 08:50:18
OPEN LETTER
The BBDO Advertising Discipline
Creativity without discipline is a gamble with bad odds. And discipline without creativity is a clear waste of money. Good discipline provides good direction. Good direction doesn’t stifle creativity, it stimulates it. And by discipline, we don’t mean a research system. We mean a thought process…a way to sort out data…a means for judging what information is valuable and what is not…a flexibility for interpreting information imaginat...
more “Is that your father?”From: ideasincirculation.com
Post Date: 2007-12-06 21:12:43
One evening, later than usual, I was leaving my office at Quinn & Johnson/BBDO, an ad agency then in Boston. The janitors were about and had emptied the collected trash into a large rolling barrel, which was parked in front of the elevators where I waited.
Idly looking in, I saw John Caples, the famous ad man, staring back at me. His photo, probably used in a presentation extolling BBDO’s impressive heritage as a laboratory of copy testing, had apparently served it purpose and was d...
more Why it’s important – Part 1From: ideasincirculation.com
Post Date: 2007-12-02 19:39:41
BACK ISSUE**
You see them on television’s Sunday news shows like Meet the Press. Corporate image commercials for a murderers’ row of companies and industries that have less than stellar reputations with the general public. Businesses like Altria Group (née Philip Morris) or DuPont or Pfizer. They want you to see their good works, hoping you’ll think better of them as you hear their side of the story.
As I am sure you realize, we in circulation marketing (o...
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