A conference so big it’s not coming back until 2008... Seriously - Jason and I were chatting between sessions about the costs. I said several hundred thousand. He put it at over a million.
Here are my awards:
Warm Fuzzy Mplanet Marketing Moment Award goes to:
Murphy’s Law of Exhibiting is Castaway
coolest side gig project:
Rachelle LaCroix in Defenders of Stan
best wrap up post and onsite Mplanet conversation award
MPlanet 2006: Ushering in a New Era for Marketers by Ann Handley
just plain weird award:
Mplanet’s intro/outro performance
So there are my quick Mplanet awards. Now here’s the MarketingShift Mplanet Mega Guide:
MarketingShift (it’s our guide. we go first ;P)
MPlanet Keynote: Randall Stephenson, COO AT&T
MPlanet Keynote Dennis L. Dunlap, CEO of AMA
Monetizing Latent Media Assets by McKinsey
Managing the Customer Experience
Audience Q/A with Wired’s Chris Anderson and Yahoo’s Ja...
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Scoring With Interactive AdsFrom: marketingshift.com
Post Date: 2006-07-29 07:18:00
According to rich media advertising company PointRoll, Telecommunications and travel ads are the most likely to prompt user interactions while technology and automotive ads are the least effective at engaging consumers. For the three months ending in June, both telecom and travel ads developed by PointRoll received response rates of more than 8 percent, while technology ads got just a 4 percent response.
PointRoll’s interactive ads expand across the page and combine video, Flash and aud...
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