MP: Digital media explodes in supply (://URLFAN)

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MP: Digital media explodes in supply

Post Date: Aug 23, 2008 6:23 a.m.
Ranked website: macroprinciples.com (Ranks #12542 of 2,815,144)

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The Gist As the infrastructure of the Internet has been solidly put in place and the tools to create digital media dropped in price and in skills entry barrier, the supply of digital media has exploded. Think YouTube, Podcasts, etc. Origins Digital infrastructure has been put in place, is robust under normal circumstances and is increasing in scope. Digital content creation capabilities drops in price and skills required: capture tools (hardware: digital cameras, etc.) as well as content editing tools (software: the Apple iLife suite for example) At Stake Strategy: shakes the media industry value chain; impacts all media components in other industry. Marketing: death of traditional advertising; rise of social media. Corporate: has to be taken into account for all KM and internal marketing efforts. Actionable ? To be updated. References Umair Haque’s work (blog 1 , 2 , 3 ) is seminal as well as John Hagel ’s on...

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