The Internet is changing everything in our culture and to ignore the new tools it offers to leverage the vast and wonderfully deep, previously unavailable information to your competitive advantage would be foolish. One of the more fascinating trends I’ve noticed from this year’s presidential election has been the use of data and social media in tracking/predicting news stories.
Savvy reporters that brush up on their analytical, social media and data metrics skills may be able to see which way the wind is blowing before the leaves start to rustle or an official press release is proofed. (Not to get all scifi geek on you but kinda like Neo reading the lines of neon green floating code in The Matrix.)
To do this, reporters could begin tracking and analyzing:
Wikipedia edits — Watch the change frequency, history and by whom (and what other changes they’ve made).
Social media marketing — Watch key names/accounts on T...
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Paid search is used by most companies to generate sales or interest in their organisation these days.
Google Adwords and its Pay-Per-Click advertising for example, can often be valuable if frequently maintained and updated, but it can also be quite costly – especially for sole traders and small companies. Also, it’s often hard for companies to find out if they are receiving a valuable return on investment (ROI).
A couple of simple ways that companies using paid search can red... more
by Barry.L Goodrich
The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
If you have traffic then comes a potential client which essentially means sales which in tur... more
by Barry.L Goodrich
An acknowledged secret in obtaining internet wealth in e-commerce is Traffic. Marketers are aware of this and want mass traffic. The sole purpose you have a website is to be visited. The point of websites is to be visited and viewed. Many structured designs, money and limitless hours of developing a site to make them good-looking and eye-catching are utilized. Without traffic, it is for zilch.
With traffic comes a potential customer which basically means sales which in ... more
Pencarian berbasis kata dalam Google Marketing bisa dianalisa dengan Google Trends . Kami mencoba menganalisa kata-kata apa saja yang dominan digunakan untuk menjadikan kata utama dalam title , meta dan data-data didalam membuat website. Kata-kata yang kami pantau dan tinggi pencariannya adalah: Trends kata dalam properti di tahun 2008 Dijual rumah Rumah dijual Jual rumah Kota yang trendsnya tinggi berdasarkan Google Trends ditahun 2008 Depok Jakarta Bandung Medan Surabaya Jadi b... more
Google Trends , which shows you the hot search queries on Google at any given time, is more than two years old now (this year they added website/domain tracking as well). PR professionals and brand managers use it regularly to track how hot their assets are, and there are countless other uses for the service.
One use though, which is becoming increasingly popular we hear, is for blogs, mainstream media sites and others to monitor Google Trends regularly and write stories based o... more
Online tools
An online reputation has to do with keeping an eye on your product, brand or services and retort when something doesn’t seem right. It does not only protect you, it can also aid you proliferate your concern and spread it. Through the means of blog entries, articles, social media profiles, videos, photos and other means to participate, you are furnishing yourself valuable opportunities. For all you know your name is extended through various channels by most people you... more
Targeting a niche audience is always much easier than targeting a
much broader audience.
You’re competing against fewer people for attention. You can plan
a publicity campaign much more easily because niched newspapers,
magazines, TV shows and blogs have smaller audiences. And you’re
not trying to be all things to all people.
Here are several suggestions on how to find the niche audiences
you’re trying to attract for your product or service:
-Ask a question on Link... more
(Flickr fav of the day)
The seven ways that people search the Web
“The Pornhound. The Manhunter. The Shopper. The Obsessive. The Omnivore. The Newbie. The Basket Case.”
Mixed Messages: Tracking Political Advertising (washingtonpost.com)
Interesting database use for political ad tracking. Seems ripe for commentary of some sort (either poltical columnist or user… probably both). Top five issues in [...]... more
(Flickr fav of the day)
The Roanoke Times: TimesCast vLog: TimesCast 8.16.06
Holy Toledo! Is Seth Gitner 8 feet tall or something? Where’s Pete, btw? The TimesCast needs boost it’s facial hair ratio. … Actually, I think the better question is why am I addicted to Roanoke’s vodcast, when I live 864 miles away? Because it’s the [...]... more
Top 10 Municipal Wi-Fi Plans
Maybe it’s just me but I really think local newspapers are missing out by not getting a piece of this action. (via Digg)
Who Let the Blogs Out? Legal Experts Offer Tips on Avoiding Trouble
Audio and Field Recording
Review of the Edirol R-09 for recording audio. I hadn’t heard about this one before.... more
Monday got you down?
Check out these two faux training videos from Microsoft UK and Ricky Gervais. If you love the UK version of “The Office” you’ll probably dig them. Lots of jabs at nerds, Microsoft and “Sir William of Gates.” (Hosted on Google Video of all places?) It’s downloadable, too!... more
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