You know Nielsen. That company that puts a box on your TV and says that you’re part of a representative sample of how many people watch certain shows and other programming. Well, it now appears that they’re getting into the mobile phone survey business, too. They’ve performed a survey relating to mobile advertising . And what they’ve found is that 58 million people, which as the headline indicates represents over 20 percent of all U.S. cell subscribers, have seen a mobile ad in the past 30 days. Could we see a more rapid development of this platform of advertising than we had originally thought?
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Mobile broadband numbers make carriers smileFrom: goingcellular.com
Post Date: 2008-03-05 05:34:53
An overarching theme in the telecommunications industry of late has been the declining value of voice. For a while, we were seeing some real stagnation. As the market for cell phones hit saturation, the only place voice prices could go was down. And so we saw an emphasis on text messaging, with carriers offering various packages in order to guarantee some additional monthly income. Then came the unlimited voice packages, which is an attempt to raise the average amount each customers spends per ...
more Where do you stand on government wiretapping?From: goingcellular.com
Post Date: 2008-03-06 08:30:46
There’s been much ado about warrantless wiretapping lately. The Protect America Act, which granted immunity to telecommunications companies aiding the government with their warrantless wiretaps, expired in mid-February, and there’s been plenty of time spent on trying to renew that bill. It’s a bit of a slippery situation. The idea behind the act is to more easily catch people plotting against America. However, there is plenty of room for abuse in there. The latest developmen...
more Verizon data hard cap confirmedFrom: goingcellular.com
Post Date: 2008-03-06 05:38:55
Last Friday, I talked about a story regarding Verizon Wireless and their mobile broadband plans . Since we were talking about that topic yesterday , I figured now was as good a time as any for a confirmation. As you might recall, I wasn’t able to find a provision for overage charges in their press release announcing the cap. Well, now the overages rates are very clear. Thanks to the guys from EVDOinfo.com for bringing this to light. Yes, an overage for your mobile broadband plan wil...
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