Putting people first: AP using ethnography to rethink news in the digital age (://URLFAN)
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Jun 02, 2008 1:48 a.m.

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Putting people first: AP using ethnography to rethink news in the digital age

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Rethinking news Last year, Associated Press commissioned Baltimore-based Context-Based Research Group to conduct an ethnographic research study focusing on the news consumption habits of young digital consumers in six cities around the world.

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The report, which is presented today at the World Editors Forum in Goteborg, Sweden, structures the field study findings in a series of headings with short, one page descriptions:

    News is connected to e-mail Constant checking is linked to boredom Contemporary lifestyles impact news consumption Consumers want depth but aren’t getting it News is multitasked Consumers are experiencing news fatigue Television impacts consumers expectations Story resolution is key and sports and entertainment deliver News takes work today but creates social currency

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