Rasba , a new social shopping site founded by a 16-year-old Silicon Valley entrepreneur, recognizes that money and friends are powerful tools of persuasion.
The idea behind Rasba isn’t entirely new; others such as Kaboodle , ThisNext , StyleHive , and Wists have sought to bring a personal touch to online shopping. But whereas these other sites provide places for people to recommend goods sold elsewhere, Rasba serves as a storefront for retailers in addition to a social network for shoppers.
If you’re a consumer, you can create an account on Rasba, fill out your profile, and make friends. When you buy goods, they’ll go onto your profile alongside the retailers you’ve favorited. If your friends (or anyone else) happens to buy something after finding it on your page, you get a commission. This commission starts at 2% and goes up depending on how great an incentive a retailer wants to provide.
Conversely, if you want to sell mercha...
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