Real You: Here we go again . . .honey, clothes make the girl

By Kaira Sturdivant Rouda      For those of you who are moms—and for those of you marketing to moms—it’s that special time of year where our summer schedules are ripped to shreds and we gear up for the BIG CHANGE. School. While some moms celebrate, like the fellow football mom on the sidelines last night who told me she was happy because back-to-school was when her summer starts, others like me see it a bit differently. How in the world will I get all of these schedules aligned, kids picked up, school clothes and supplies purchased, sports uniforms signed for, teacher forms completed, and still have some semblance of a work life? Fortunately, my work team is understanding, and my husband relatively helpful.       But we all know who makes the purchases (me/moms) with an average spend of $590 per household on back-to-school items, who sets the house schedule (me/moms), and who holds the stress (me/moms).      So the last thing I nee...