Search Engine Optimization Copywriting
Damien Kelly a.k.a. “SEO Maximus”, Content Strategist, Netbooster Asia
Why do we need good content for SEO? Because good content gets votes in the form of links.
Creating effective landing page is creating good content. It involves the use of images, call to action, and short statements that drive a point. Length of pages and logical sequence are also important.
Writing for paper and writing for online copies are different.
Tips for writing good web content
Work with your designer
Scanability: highlight keywords
Navigation: move detailed info to secondary pages
Writing to be read: headlines and subheads, lists, captions, and hyperlinks
Writing to be found: meta tags, keywords in your title and description
Terms to avoid: don’t call attention to web artifacts (Don’t use “CLICK HERE” as anchor text — he mentioned Adobe ranking number one for the keyword “click here”.)
Don&#...
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Hey, I’m in love. *jump, jump* :)
Been waiting (and canvassing and asking around and trying to order everywhere) for this for quite a while, and now, the sweet, sweet time has come. :) (I knowriiight, I didn’t bother checking out any other Holgas. If I must have one, it’s gota be the Holga CMY .)
I knew I had my name on it. :)
Now leme figure out how this works. It’s my first Holga, ye ye.
TJ , Lauren , Steve , tara! Let... more
I may have gotten the best buy ever with my Nikon D40 (priced at P24,000 when I got them August last year ), but of course I knew that investing on a digital SLR also means investing on good lenses and accessories eventually. Level-up. I still consider myself a beginner at these things, and I’m really glad to find websites such as Kenrockwell , which, as you may have noticed, I’ve been generously linking to because I’ve always thought his materials are really helpf... more
Almost exactly a year ago, I was thinking of getting a point and shoot digital camera. But after deciding to get a digital SLR instead, a Nikon D40 to be exact, I didn’t think there’s a need for me to buy another digital cam. At least not soon. Eventually, of course, I realized that carrying around a DSLR on a normal day is not practical, and for someone who loves to stash away memories in her pocket, I needed something small enough to fit my purse.
Hence, when I found an ... more
Browsing through SMX Advanced reading materials , searching for anything that’s connected with the “Dewey Update” thingamajig that happened about a month ago, I found this.
Here’s Matt Cutts’ Q&A for you:
Q: On the minus 60 penalty and other ‘minus’ penalties, what’s the deal?
– Matt sidesteps question and says they are not going to go into great detail on penalties but rather that they want to deliver most relevant ... more
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