Should you always label a white paper with the term ‘white paper’?
Some readers know what a white paper is and others do not.
In a recent Target Marketing article by Bob Bly , said the term white paper “signals to some prospects a document that is a selling tool.”
He went on to mention a number of other possible titles for a white paper, which included encyclopedia, guide, bookley and special report.
What are your thoughts on this matter? Should you call it what it is or by another name?
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All White Papers are NOT Created EqualFrom: WritingWhitePapers.com
Post Date: 2006-08-15 10:02:17
Just like personalities, a few white papers are witty, some are attractive and many are just plain boring. A boring white paper is like a wallflower.
You—the reader—must force yourself to get to know the paper. Unless you have a real good reason to spend some time with a boring white paper, you will most likely pass it by for the attractive one smiling at you.
John Diffenthal of Business Developing Blog said the following:
White Papers can be very important in helping Buyers to...
more Listen and Learn: A Podcast on White Papers and PodcastingFrom: WritingWhitePapers.com
Post Date: 2006-08-11 13:38:15
Do podcasts and white papers have a promising future? Is this a match made in heaven or an arranged marriage?
To find out the answer to these questions, check out a new podcast on this very subject.
John C. Havens, podcasting guru from About.com , discusses white papers and podcasts with KnowledgeStorm —one of the leading white paper syndication outlets.
In a very entertaining fashion, Havens interviews Matt Lohman and Amber Reed from KnowledgeStorm about some new research that r...
more Do You Write Content or Copy? Wisdom from Liz StraussFrom: WritingWhitePapers.com
Post Date: 2006-08-10 10:12:22
Ever wonder down a side street and come across a gem of a place? Well, that happened to me today. I was just surfing away and I found Liz Strauss’s Successful Blog . Seems I am not the only one who got hooked on this gem.
I was drawn in by this story:
The Pigeons and the Preacher?
When we were first married, my husband I were walking through a city park. The lawn was filled with pigeons. He voiced the most unusual thought. “Why are pigeons always the same size?” he said...
more Jobs require “white paper” experience, are you prepared?From: WritingWhitePapers.com
Post Date: 2006-08-09 15:24:06
I was looking around the Internet today and was SURPRISED how many employeers are looking for people with experience writing white papers.
These were jobs ranging from engineers to chief technical officers for companies as big as Microsoft and for many I have never heard of.
Here is a sampling of some of what I found:
“Opportunities to get involved with writing white papers…”
“Experience with White Papers”
“Development of white papers…R...
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