Earlier this week, many of us in the Des Moines Twitter community learned about a rip-off of epic proportions: Local web startup SmartyPig had its CSS layout, logo and name carbon-copied by a Romanian company called TrustyPig .
Here is SmartyPig’s website (a legitimate, FDIC-insured company), designed by the legendary HappyCog :
And here is TrustyPig’s blatant rip-off:
A representative from SmartyPig had this to say in their Twitter stream to all their followers:
SmartyPig: B aware of trustypig.com. We are in NO Way affiliated with this Romanian ad outfit. Not sure what they are up to. But they have good taste.
Mike Ferarri , one of SmartyPig’s founders, expressed to me that he didn’t think there was any possible legal recourse since TrustyPig is located in Romania. That’s when the Twitter community decided to take matters into their own hands. I called for the organization of an angry mob . Andy Brudtkuhl got more specif...
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How is social media relevant to marketers?From: lavarow.com
Post Date: 2007-05-21 08:52:50
On Saturday, the Des Moines Business Record ran an article outlining social media’s importance in P.R., marketing and branding. A couple of local experts-slash-professionals were featured, including Lava Row. Thanks, Biz Record!
Link: Social media gain importance in marketing
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more Television gets juicedFrom: lavarow.com
Post Date: 2007-05-03 22:07:51
Prediction: You’ll be hearing lots about Joost (pronounced “juiced”) very soon. Formerly code-named “The Venice Project,” Joost is interactive television content served up to your computer via peer-to-peer technology, with some cool social apps mixed in.
Intriguing to us at Lava Row are the following tidbits:
Super-niche content. For example, there are plans for an all-Transformers channel, where original episodes of the 1984 animated series will...
more Meet Sarah Lacy at East Village Books on Saturday, August 2ndFrom: feeds.feedburner.com
Post Date: 2008-07-28 12:31:24
Sarah Lacy , author of Once You’re Lucky, Twice You’re Good , will be in Des Moines this Saturday, August 2nd for a book signing/reading event at East Village Books . Afterwards, Sarah will be joining us for conversation and frosty beverages at a Des Moines TweetUp at The Royal Mile. Everyone is welcome to attend!
I finished Once You’re Lucky, Twice You’re Good a couple of weeks ago and found it to be an engaging window into the minds, psyches and social awkwardn...
more Fine-tuning your social media listening strategyFrom: feeds.feedburner.com
Post Date: 2008-07-24 15:06:47
Social media has given power to the people, and with it, your consumers now have the ability to publicly share their experiences about your company, your customer service and your products online. (Sometimes positive, and sometimes negative.) Conversations that once took place inside coffee shops and bars are now public record across all sorts of digital channels.
If you’re currently participating in the “listening” basics (tracking mentions of your company name ...
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