Bob Massa , one of the original SEOs (though I don’t think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility."
The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. That abundance of new publishers makes it easy for established authors to build links by re-spinning old phrases with new definitions, but if those links don’t create profit what is the point?
There’s no such thing as a free lunch
Looking back a few years, I can see that I was a bit economically challenged. I tried helping many people for free... but then some of those people I helped for free could never get enough, plus when something is free many people simply do not respect it. I remember my wife reading a ...
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Qualified Impressions Translate Into SalesFrom: feeds.feedburner.com
Post Date: 2008-09-20 07:11:32
Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO .
Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not every visitor that finds your site is going to...
more What is Microsoft Thinking? Some Thoughts on the Microsoft CommercialsFrom: feeds.feedburner.com
Post Date: 2008-09-19 10:17:56
Reader DjCarbon pinged me this morning with an interesting bit of news. Above you see the first two entries for the search “i’m a PC” in Google - Apple has essentially hijacked the dialogue about personal computers, forcing Microsoft to take a stand through their new commercials . The “I’m a Mac/I’m a PC” commercials are odd and insidious but, as we see here, Apple has distanced itself from the profit-averse desktop PC market and created a new category. It’s not a PC you...
more Google’s new Quality Score Improvements AnalysedFrom: feeds.feedburner.com
Post Date: 2008-09-19 08:54:13
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers.
Google announced :
“Since 2005, we’ve improved Quality Sco...
more Five tips for a Web 2.0 start-upFrom: feeds.feedburner.com
Post Date: 2008-09-18 14:11:05
I’ve talked to a lot of Web 2.0 companies in the past month, some big and some small. A few themes have developed in how to make a successful Web 2.0 company - here’s a few ideas.
1. Build a real team. There are so many Web 2.0 companies that are either run in a virtual environment or with just a few people in a basement somewhere. It’s not a good strategy because any ideas that could germinate with a larger team - and I mean about 5-8 people or so -- will be stagnated with ...
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