First off, I’ve only written one quiz and I’ve currently generated 0 links using personality quizzes. I write this to share the research I’ve done thus far for folks who’d like to think WAY TOO MUCH about quiz writing in the future.
A SMStandard article first got me interested in personality quiz writing. The article mentions a quiz called “how geek are you?”
Here is an example of one of the more than 80,000 links developed with this campaign: How geek are you? Notice the badge that links back to the quiz location AND the sweet little bit of link text pasted beneath it… (free online dating). WOW!
Here are some of my hypotheses and questions for your consideration:
1) Start With a Pre-Built Personality-Type Framework
I’ve been working towards creating personality-insight quizzes that begin with a set number of end results (8) for those taking the quiz. To create a stronger framework for my types - which ...
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Quiz MarketingFrom: garrettfrench.com
Post Date: 2008-02-23 09:57:45
80,000 links in 3 months.
Ranking for competitive terms in 6 months with a brand new domain.
Sounds pretty sweet, huh? Those are the numbers that Matt Inman reported to Joe Whyte in a Search Marketing Standard interview … Those are the numbers that made the quiz bug bite.
Four months later I’m working with the Search Commander himself, the Internet Consulting Guru Mr. Scott Hendison , to develop a quiz-building app and write link-building quizzes for his clients. Woohoo!
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