Spokesperson fiasco #7: Kobe dribbles McDonald’s money away (://URLFAN)
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Spokesperson fiasco #7: Kobe dribbles McDonald’s money away

Post Date: Jul 20, 2008 3:34 p.m.
Ranked website: bloggingstocks.com (Ranks #1398 of 2,815,144)

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Filed under: Coca-Cola (KO), Marketing and advertising, McDonald’s (MCD), NIKE, Inc’B’ (NKE), Business of sports, Earnings transcriptsThis post is part of a series on celebrity spokespeople who ended up doing serious harm to the brands they were hired to promote, or vice versa. See how we rank the 20 top spokesperson fiascos. Basketball star Kobe Bryant may be this generation’s Michael Jordon, a combination of lightning-quick moves, shooting touch and court savvy unmatched by any backcourt player in the world. As leader of the Los Angeles Lakers, he has become a fixture on the scoring leader stats sheet and the All-star roster. Raised in Italy while his American father Joe "Jellybean" Bryant played basketball there, Bryant was a polished and appealing personality when he entered the NBA straight out of high school. His popularity quickly translated into lucrative endorsement contracts with Nike (NYSE:NKE), Coca-Cola &#...

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Buzz Words mentioned in article:

Kobe Bryant
Ronald McDonald
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