Static URLs beat Dynamic URLs

Google decided to be helpful on Monday and share a post called Dynamic URLs vs. static URLs . We’ve since received a number of questions from clients about this issue asking “should I change my site?” or “did I just waste thousands of dollars making my engineers implement a rewrite?” The answer is no. We’ll continue to use properly implemented redirect strategies, where appropriate, as a part of a total search marketing campaign. In competitive verticals a website that correctly rewrites dynamic URLs to short, keyword rich static URLs will outperform those who don’t ( ceteris paribus ). The Webmaster Central Blog isn’t written just for those of us who dabble in search engine optimization. That’s why they have Matt Cutts. The Webmaster blog is for….webmasters. That means every webmaster from Fortune 500 companies with a million pages and full ecommerce, all the way down to your local flower shop with 5 page...