My brother pleaded with me for months to try out StumbleUpon. Please, he would say, I do not ask that much of you, just try it.
Now, I am hooked and have been having the same conversation with my colleagues and friends. The web-based browser’s “personal recommendation engine” truly makes web surfing fun again. Unlike del.icio.us., Digg or Technorati, the site is a more instant and integrative experience. You like something? Click. Thumbs up. You don’t like it, click. Thumbs down. No sign-in process necessary. Not only does it make passing content between users more fun, its technology enables users to discover diverse and sometimes obscure sites or articles they would otherwise have a hard time finding on the web. AND, when you’ve got the FireFox toolbar downloaded, the site functions like a real-time instant message platform where you can comment on articles or pages you like, or simply have a quick back and forth conversation. (See example af...
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5 tips to market to college studentsFrom: blog.ipglab.com
Post Date: 2008-09-12 17:47:14
Take it from a college student: Marketers don’t need to spend a fortune capturing the college market. Here’s a short list of insights into the college demographic, and how to tap into its juicy center.
We love buzz.
Organizing a Facebook group to promote your product or event is a great way to generate buzz. However, be sure to compliment your viral efforts with a presence on campus. Whether that means dispatching a street team, or hosting an event on campus, just offer ince...
more RFID needs to get realFrom: blog.ipglab.com
Post Date: 2008-09-12 10:19:15
RFID World 2008. Several days of discussion panels, demonstrations and hands-on workshops. One thing that is painfully apparent is that the technology is still heavily viewed as a solution for supply chain management. Nearly every vendor present is hawking hardware or touting extremely sophisticated solutions that solve a wide variety of B2B and internal inventory management problems. And, no question that this is an important aspect of the technology.
That being said, I am disappointed a...
more E-cash or bustFrom: blog.ipglab.com
Post Date: 2008-09-05 17:00:08
France is jumping on the e-cash bandwagon, or train wagon, as it were.
This week Wired blogger Charlie Sorrel profiles the new ticketing experiment from France’s railway company, SNCF. The idea to allow consumers to recharge their tickets using non-cash devices is not new. Estonia has had technology that enables consumers to buy movie tickets, pay parking tickets, and generally organize their life via their mobile phone for years. But the French train co.’s idea innovative i...
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