The Masters are Here and so is Mercedes-Benz

Airborne will pay $23.3 million to settle a class action lawsuit wherein the herbal supplement company was accused of false advertising.  You've probaby heard of Airborne.  You may have even tried it.  I have.  Did it work?  I don't think it stopped my cold from coming, but Airborne's original advertising messages led consumers to believe it would.  When it didn't (surprise), those customers sued.... more

While it's not an Apple (NASDAQ: AAPL )tagline for the iPod yet, "iPods make you smarter," could be integrated into the next Apple ad campaign thanks to a list of 100 ways you can use an iPod to boost your IQ from the Online Education Database .  I can hear the conversations between teenagers and parents already. Parent: "You've been using that iPod long enough.  Put it away." Teenager: "But I'm studying for my SATs." Yes, ... more

The first television commercial for the 2008 Presidential Election was unveiled this week.  It comes from Republican Presidential candidate John McCain, and according to Advertising Age , it will run in New Mexico in both English and Spanish. You can see the ad in the YouTube video below.  What do you think?  I think the commercial certainly communicates some key messages, but does it rely too heavily on a single message related to the past?  I can't ... more

I'm not usually a big fan of gimmicky ads that rely on a photo without the copy to back it up, but I found an ad on AdGoodness today from Pantene Pro-V  that proves a picture can be worth a thousand words (with a few well-written words of copy thrown in). The ad is pictured below and is one of a series of similar ads.  All ads in the series include the same layout, background and copy ("Really strong hair") but with a different picture.  The one ... more