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The new entry-level price: free

Post Date: Mar 29, 2008 6:11 a.m.
Ranked website: joemichaud.com (Not Ranked Yet)

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A few recent events reinforce a theory I’ve been noodling over for a couple of years: the new reality for anyone trying to build a business in the digital world is that the entry-level price for customers is now zero. Media companies need to pay attention, and maybe discover some new opportunities. Two examples from outside the media world: On Thursday, Adobe launched a free version of its powerful and pricey Photoshop, called Photoshop Express. According to the trade press, the Photoshop brand was at risk of becoming irrelevant to young users who have access to lots of free tools. Yesterday I was looking for a system for creating invoices and keeping books for my consulting business. I checked out a few systems, including QuickBooks Pro ($180) but discovered that QuickBooks Simple Start (free) is perfect for my needs right now. Thus ended my search for an accounting program. And when my needs grow, I can already see what I’ll upgrade t...

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Photoshop Express

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