By Paul Wlodarczyk, JustSystems
One look at the numbers reveals the high stakes game that pharmaceutical companies play in their efforts to bring new drugs to market. In the United States, the numbers include:
$800 million to $1 billion—the average cost of moving a new drug through the development process
12 to 15 years—the average time it takes to move a new drug through the development process
Five to eight years—the average time a new drug enjoys patent protection once it reaches marketplace
One in 10,000—the odds that a new compound will survive the development process, receive new drug approval, and ultimately reach the marketplace
In contrast to the high stakes, the tools pharmaceutical companies use to move drugs through their lifecycles are decidedly low tech. Spreadsheets, flow charts, and other unstructured documents are used to create and maintain the process definitions that effectively serve as drug recipes. These documents are also ...
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The Best Global Web Sites (and Why)From: feeds.feedburner.com
Post Date: 2008-03-04 03:20:00
By John Yunger, Byte Level Research
For the past five years, I’ve conducted annual reviews of approximately 200 global websites. The process involves noting the languages used by each site, as well as global navigation strategies and local content.
The Web Globalization Report Card is the result of this work and this article presents a few key findings from the 2008 Report Card, which was recently published.
What Makes a Great Global Site?
While there are always a few ...
more Excellent and Consistent Content Development through Agile and ScrumFrom: feeds.feedburner.com
Post Date: 2008-03-01 14:19:00
By Eric Kuhnen, Focal Partners
According to the Conference Board’s CEO Challenge 2007 (published in October 2007), chief executives predict that execution will take precedence over profit or top-line revenue growth. Indeed, excellence in execution and consistent execution of strategy by top management rank first and third, respectively, as greatest concerns. A simple line of logic reasons that what is top-of-mind in a CEO is—and should be—top-of-mind in eve...
more Variable Data Printing - Delivering Personalized Marketing Campaigns That WorkFrom: feeds.feedburner.com
Post Date: 2008-02-27 09:38:01
By Scott Abel, The Content Wrangler
It’s no mystery. Most marketing campaigns suck. They use old-school methods with new technologies and don’t deliver the results they should. Most often, campaigns fail to perform as well as they should because most marketing folks don’t have the tools they need to properly segment and deliver personalized marketing messages. Nor do they have the time nor resources to create and manage such campaigns efficiently. That is, until now.
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