If you want to engage your audience on the web, you need to create engaging content. That means taking risks and creating work that makes your palms sweat a little. Sometimes you win. And sometimes you don’t. Here are three engaging experiences that caught my eye recently. For better or worse. You decide. Modernista 2.0 In an effort to capitalize on all things web 2.0, the Boston based ad agency recently launched a very different kind of web site (more of a non-site really). When you type in Modernista.com a small navigation bar appears, redirecting visitors to a host of the best-in-class Web 2.0 services. Click on the agency’s ’about’ section, and you’re taken to its Wikipedia entry ; ’work’ displays a TV reel via YouTube , print examples via Flickr and web executions on Del.icio.us . Agency news is delivered through Google News, and a ’contact’ section lets users get in touch via AIM or Skype . Whether...
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What The Beatles Knew About Channel MarketingFrom: artandscienceblog.com
Post Date: 2008-03-04 11:59:09
Money can’t buy you love, but when it comes to channel marketing, sometimes it’s expected to. Technology channel marketing organizations invest significant time and dollars making sure they have the right mix of product portfolio, certification, training support, and the icing on the cake – market development funds, rebate programs, and rewards for lead generation activities. But if the channel has been trained to chase dollars, now hardware and software providers are learnin...
more Trust and HealthcareFrom: artandscienceblog.com
Post Date: 2008-02-29 01:44:42
I am currently reading The Trust Prescription for Healthcare . In this book, David Shore, an associate dean at the Harvard School of Public Health, outlines the importance of trust for the healthcare consumer. He discusses how the concept of trust is important not only in the physician-patient relationship, but also in the relationships held between patients and healthcare organizations. I like the first sentence of Shore’s book: "Trust is the currency of all commerce." It i...
more Oddcast Beats the OddsFrom: artandscienceblog.com
Post Date: 2008-02-26 11:54:59
There’s a great movie line toward the end of Stand by Me . After sharing a life-changing experience with a small group of friends as a boy, the film’s narrator looks back as an adult and sadly realizes "Friends come in and out of our lives like busboys in a restaurant." The same can be said for digital marketing technology companies. Which is why Oddcast is so amazing. They’re still here. In relative web terms Oddcast is ancient. Heck, they’ve been around since ...
more Internet.tv? Tune in.From: artandscienceblog.com
Post Date: 2008-02-21 11:30:01
Why would companies want to start using Internet TV for their business? Maybe because Internet TV offers one of the most compelling, yet untapped channels (no pun intended) for marketers. Maybe because it offers endless opportunities for a company to promote its products, services *and* culture. Maybe because it engages audiences and creates viral opportunities unmatched by other content options -- online or offline. Maybe because businesses don’t want to feel the same loss abou...
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