Another day, another wrap up. Things are still changing quickly, and there are so many things happening all at once that I really do feel a strong urge to comment on some of the more thought provocing or just plain funny posts.
Today there will be something on the ad market slowdown, the quality vs. quantity discussion on newspapers doing online video and finally a small piece of online video itself explaining how to come to grips with ROI on your marketing investment.
Dude, Where’s My Ad?
Om Malik is spot on with this one. Advertising alone never could fund the number of startups betting on advertisers to be their business model. We knew it back then, because competition was and is so fierce for every cent spent, and we especially know it now given the implosion in the worlds financial markets.
However I think there is one valid point to add to all this: History and why we can’t judge anything based on that. When looking at sectors you want to enter, don̵...
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Embracing crisisFrom: vadnu.com
Post Date: 2008-09-19 05:45:21
If you are somehow engaged in new medie ventures, it is obvious asking yourself how the deep worldwide financial crisis is going to affect you, your company and the service(s), you provide.
Make no mistake about it: I think a lot of the smaller companies with a business model based on consumer advertising revenues are fucked. But for the ones who really sit down and pan out a more worthwhile and sustainable approach, I think there is amble opportunity.
So let’s start from the ...
more Thoughts on mobile social networkingFrom: vadnu.com
Post Date: 2008-09-18 23:19:53
I remember about 5-6 years ago when mobile SMS premium services started out. There was no limit to the potential, and people setting up gateways were already spending the gold they had yet to collect from charging hapless mobile users endless amounts of micro-amounts for logos, ringtones, jokes etc.
Well, in some markets they succeeded. In others not quite so. And rightly so, I might add. Because it was totally driven with a blatant disregard about real, tangible end user value. A lot of comp...
more Show me the business case!From: vadnu.com
Post Date: 2008-09-18 21:48:59
For years it hasn’t been much of a secret in Denmark that if the public authorities entered into any kind of IT project, there was every chance of it ending in a big scandal.
Usually it was reserved for large backend systems, but there are signs that it might spill over to internet related projects as well. And when you take a look at the basis on which decisions to invest are apparently made, you stop wondering why it is so.
The other week it was Sundhed.dk , the public portal for h...
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