Thoughts on Freelancing

I recently had a course member ( Be a Hypnotic Writer ) ask me the question I always used to ask: “There’s so much stuff out there on being a freelance copywriter, where do I start?” Here’s what I wrote back: To go into business as a freelance copywriter, you need two main skills… the ability to write copy AND the ability to market yourself. They’re actually not the same thing although being able to write better copy helps with marketing. If I were starting from scratch and wanted to take the shortest route, I would learn the structure and then study actual letters so you know what you’re looking at. For structure, I recommend Dan Kennedy’s book, The Ultimate Sales Letter . It’s not exhaustive but you’ll learn all you need to start. Then use Google to find good letters. Look for swipe files. Look at samples at top copywriter’s websites. I know I listed a few in my course. When you find those letters, ...