“The New York Times” recently reported that DVR producer TiVo and Amazon expand their partnership. From now on, TiVo users will be able to order products (such as books, CDs and DVDs) directly from Amazon with their TV remote controls. The new “Product Purchase” feature enables people to buy products related to ads placed during commercial breaks as well as products that guests promote on talk shows. Hence, publishers can promote and sell books in shows where the author appears as a guest.
The collaboration provides added value to the customers of both companies and generates a competitive advantage. To Amazon TiVo provides an additional distribution channel which facilitates impulse purchases and to reach new target groups. For TiVo this might be an incentive for suppliers to decide to list products on the online marketplace.
I think it is a good example for a co-operation as it results in benefits for both partners and their clients. In regar...
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What other brands can do for youFrom: mesh-box.com
Post Date: 2007-11-20 01:54:04
With campaigns like the one shown in the image below it becomes undeniable that we are increasingly seeing ads with more than one brand in it.
You ask yourself why? Well, there are industries – predominantly infrastructural industries like telecommunication, transportation and utility – whose products’ benefits and USPs are not perfectly clear until one illustrates what one can do with it. And in many cases the integration of a partner is just doing that!
Samsung has recently launch...
more Google impresses with new global allianceFrom: mesh-box.com
Post Date: 2007-11-06 04:47:30
Yesterday, Google announced a new Open Handset Alliance with more than 30 strategic partners. This kind of global alliance between online, technology and mobile leaders is ground-breaking and pushes the convergence between the online and mobile world further. What makes it even more suspenseful is the openness of the alliance which still allows new partners to join in at a later point.
The aim of Google’s Open Handset Alliance is the development of - no, not the much-anticipat...
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