Ever watched a television interview with a favorite author and wanted to buy their book? Then you get involved in something else and the thought skitters off into nowhere land. You’re not the only one who bemoans the lost opportunity. Now, advertisers and consumers alike have a cool new way to connect. Amazon has partnered with TiVo to offer subscribers a unique experience: interactive ordering through your television. Impulse buying meets secure purchasing. Handled correctly, this new way to buy could be a beautiful thing.
According to TiVo’s press release , “If a guest on the Daily Show or Oprah has a new book, CD, or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded.” Advertisers are now able to partner with TiVo to offer products at a time when viewers are most interested in them. While the specifics of how the advertisements would appe...
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