Despite big TV promotion, prominent placement on MSN and MSNBC.com, 211 affiliates cranking towards it and exclusive video, NBCOlympics.com isn’t the top Olympics news site - that crown goes to Yahoo.
Silicon Alley Insider quotes Nielsen Online data for the sites - which shows from August 8 - August 18, Yahoo Olympics beat NBC Olympics for eight out of 11 days. In aggregate, Yahoo Olympics edged NBCO in average users by about 10%.
SAI published that report on August 20. Earlier that same day, an NBCU media relations person sent out a release touting NBCO’s big win over Yahoo. So what gives? The NBCU announcement only used NIELSEN data through 8/10/2008 - even though the release was sent 20 days later. It then mushed in some Hitwise data and swished it all around to paint a bright picture. NBC’s release is at best misleading - and as Wired notes , even Hitwise says Yahoo had more users to its site… something NBC left out of its news releas...
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Study: Weather at risk for local TV sitesFrom: lostremote.com
Post Date: 2006-08-16 11:24:55
Some interesting stats from new study that examines the relationship between local TV news and the web. While 75 percent of internet users watch a local newscast at least twice a week, many of them aren’t relying on TV websites for the same information. “Local weather is the most sought-after information online, yet web users are much more likely to turn to other sources than to local television web sites to find it,” reports the study, conducted by Crawford Johnson & No...
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