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Twitter as a Branding Opportunity

Post Date: Aug 27, 2008 8:00 a.m.
Ranked website: webworkerdaily.com (Ranks #1159 of 3,783,534)

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We’ve written before about the importance of building a personal brand for independent web workers, and others have pronounced it a “ prerequisite for career success .” If you’re a believer in this idea, and you have a Twitter account, there’s an easy way to help define and promote your own brand: use your Twitter page background. I picked up on this idea from @Pistachio , though it’s been going around. The screenshot is from my own Twitter page - which now, thanks to the ability to upload a custom background, promotes my field, shows my availability, and tells people how to get hold of me. If you’ve got a modicum of talent with any graphics program and a few minutes to spare, you can do the same. The only drawback: no clickable links. But it’s way better than letting Twitter provide the default background, or posting pictures of your cats. Share/Send

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