Unbelievable

Sam Stein over at the Huffington Post puts it well : The progressive group Health Care for America Now is up with a new spot whacking John McCain for proposing a health care policy that voters can’t even believe is real. The ad takes responses from the group’s previous focus group testing - during which voters were read various McCain proposals - and turns them on the Senator. It’s true! McCain’s health care plan is so extreme, in words of Bob Herbert, so radical , that people don’t even believe it when they hear it. Like most campaigns, in the process of creating our advertisements to go up on television nation-wide, we made a few different commercials, testing out which message worked best using focus groups. The comments we got back were surprising, frankly. In a word, people though we were liars. They couldn’t believe that John McCain wants to tax your health benefits ( he does ). They couldn’t believe McCain wouldn’t...