UPS’s Winning Bet On Big Brown

NEW YORK — A horse by any other name simply wouldn’t have worked for UPS. Capitalizing on the buzz around thoroughbred racing’s biggest event, UPS has inked a sponsorship deal with Kentucky Derby winner Big Brown, who was named in honor of the shipping giant known for its distinctive brown trucks and uniforms. The marketing coup has already won big media exposure and brand recognition for the original Big Brown _ a rare opportunity the company candidly concedes galloped straight into its lap. "Prior to all of this happening, we had no intention of placing sponsorship with a thoroughbred horse group," said UPS spokesman Norman Black. "But when we found out the horse was actually named after UPS, we got together and decided to jump on it, realizing the great marketing opportunity." "We were very opportunistic, make no bones about it," added Black, who called sponsoring the conveniently named colt and Triple Crown prospect "a once in a lifetime opportunity." Thorou...