USA Today’s Open Air Is Pretty Average: For a Magazine

Is your newspaper producing a slick magazine? If not, why not? We are involved in two: From House to Home (FHTH) and Better Health and Living (BHL) both produced by PSA Magazines . Ours have limited local editorial content: but ALL local advertising. We have produced a couple “magazines” as special sections , but they aren’t regular publications. Advertisers love them and we think readers do too. After all, it’s a free bonus with their newspaper. We can tell our advertisers love them because we run FHTH quarterly and it’s 80 pages chock full of ads. BHL is sold out for the year since January. So tell me again why your newspaper isn’t producing a magazine? The first issue of USA Today’s Open Air magazine was in Friday’s newspaper. It’s pretty, has pretty pictures, and I’m sure the writing is good. I can’t judge the writing because I didn’t read any of the stories. I scanned som...