What To Think Of Wal-Mart’s New Logo (://URLFAN)

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What To Think Of Wal-Mart’s New Logo

Post Date: Jun 30, 2008 11:42 a.m.
Ranked website: americannonsense.com (Ranks #277059 of 2,815,144)

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The smiley face is completely dead, but now so is the hyphen and the ‘battleship’ blue color scheme. According to Clusterstock : Now that Wal-Mart (WMT) is everyone’s favorite stock pick (including Jim Cramer’s), the company will try to shed its dowdy image with this new logo. The news first came out when a Shelby, Tennessee store builder blabbed that he was instructed to affix Wal-Mart’s new logo to a recently built chain outside Memphis. Wal-Mart has yet to ‘officially’ announce the move to the new look, but sources in the Wall Street Journal article are saying it will be made public later this week. The big change will consist of Wal-Mart dropping the hyphen/star and becoming a one-word brand. The color scheme, formerly described as ‘battleship blue’ (does it get more patriotic than that?), will now be ‘burnt orange’ with a sunburst logo at the end. (Wal-Mart in its ...

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